Are links worth measuring ?

Absolutely!!! Inbound links are directly related with how well your dealership's website is ranking. Take a look at the analytics of your website and look for Organic Search visits. This shows how many visitors are reaching your website every month because of your sites top ten ranking on search engines.

Take a deeper look into the organic search results and pinpoint what keywords users are searching for to reach your website. Ninety percent of all dealer websites I have seen share one common attribute. The top ten keywords that are driving traffic is the dealerships name or a variation of the brand name.

There is a huge opportunity here for dealers. Thousands of people are searching Google for keywords like "City + Make + Dealer" and many more like this. The only way to grab a share of this market is by investing in Automotive SEO with a strong link building strategy.

One of the pillars of Search Engine Optimization is attracting relevant links from strong website. Dealers need hundreds if not thousands of links every month from excellent sources. Historically this has been a problem for dealers who have not felt the need to invest in Auto SEO.

Most Automotive SEO service providers do not have a systematic way to generate hundreds of links every month. Its impossible to compete for "money" keywords without investing in link building every month. Off site SEO service providers like the AAN utilize a dealers new and used car inventory to generate hundreds of links monthly.

My advice to dealers seeking to purchase an offsite link building service is to ask one question.

Is Google Webmasters Tools registering the links every month?

If the answer is no or it is not verifiable seek another Automotive SEO vendor.

Google+ for Auto Dealers

I've been getting a lot of questions lately from AAN members regarding Google + Pages. Questions range from....

• What is the value in creating another social media business page ?
• Does a Google + business page help in Automotive SEO?
• How can a dealer create a Google + page that leverages investments on other platforms?
• What type of posting should be distributed on Google +
• Among many others
  

AAN content writer, Fernando Moreno was summoned the task of developing a Google+ Business Page instructional guide without any fluff that helps Internet Sales Managers create a highly optimized tool that will help dealers reach car buyers in their PMA.

If you would like to receive a copy of Google+ for Automotive Dealers email me at elvis.arias@automotiveadvertisingnetwork.com

Automotive ZMOT

Before the dawn of the Internet car dealer advertising strategies revolved around three important phases. At first, customers received sensorial stimulus coming through different advertising platforms including: radio, TV, cable, newspaper or billboards. During the second phase of automotive dealers´ traditional marketing model – also known as the First Moment of Truth, potential buyers called the dealership or walked into the store, where they interacted with the sales staff, performed a test-drive or researched for convenient financing options.

At the Second Moment of Truth, automotive buyers experienced the vehicle, received prompt service for the dealer and demanded additional support from the car store. As a result of this experience, customers would spread the word through positive or negative referrals. However, prior to the development of the Internet, the influence customers could exert was rather limited.

Zero Moment of Truth

After the implementation and expansion of the World Wide Web, the strengthening of telecommunications and the propagation of search engines usage, a new service encounter appeared between the automotive dealer and its potential and present customers: The Zero Moment of Truth.

Although customers receive a high volume of stimulus through traditional media efforts, the pivotal instant within the vehicle buying process occurs subsequently. Shoppers are increasingly in need of finding and analyzing data for themselves. Therefore, they browse the web for automotive news, vehicles reviews, dealerships reviews, safety ratings, car value assessments, service costs and spare parts availability.

This worthy information deeply influences car buyers before even walking into your franchise store. If the dealership´s brand is not visible during the Zero Moment of Truth, it could be completely out of the game.

Thus, dealerships must focus their online marketing efforts towards creating press releases, reviews, blogposts and videos highlighting their capabilities and competitive advantages over other dealers operating in their PMA. This rich content must be adequately optimized so it appears on relevant positions in the top search engines for the most popular local key phrases.
The Automotive Advertising Network provides member dealers with a wide network of powerful sites where they have the ability to publish their content and inventory to gain search authority and visibility during the customers´ ZMOT experience. The AAN is the most potent tool automotive dealers can employ to capture clients’ attention during that critical instant.

Join the Automotive Advertising Network and get the unique opportunity to fortify your online marketing strategy and amplify your brand message throughout your target market. Mastering the Zero Moment of Truth is the path to success.

Automotive Advertising Network helps Dealer ZMOT score

The Automotive Advertising Network provides member dealers with access to dozens of national sites like CarDealerSale.com and hundreds of regional websites that are strategically positioned on top of the search engines for the most popular national, regional and local search phrases.

Member dealers can leverage a host of powerful sites to publish press releases, sales, and community events. Moreover, dealers are able to advertise coupons and promotional offers.