Monday, December 28, 2009

The Pillars of Automotive SEO

Content development and fully compliant link building are the pillars of any Automotive Internet Marketing initiative. Without them a dealership website will be invisible on Google and other search engines for relevant keyword searches. If you are an Internet Sales Manger (ISM) or owner responsible for the Automotive SEO strategy of your dealership make sure content and link building is on the top of your to-do list or hire a professional to do it for you.

Content Development

One of the most overlooked areas of website design is content development. If your website lacks dozens of articles on the goods and services you offer, you are unlikely to develop "respect" from the search engines. Through good content you can embed and link important key search phrases about your business in your web pages and improve your search engine rankings.

We are experts at writing additional content for your website that will help you reach the coveted Google Page One results. Every website needs fresh content and updates for the search engine to consider your website viable. Often dealership owners and ISM's are too busy selling cars to update their own websites so they grow stale and ineffective. Let us take the burden of content creation off your plate and improve your search engine rankings.

If you are interested in blogging and social networking, give us a call to discuss how these tools can attract more direct consumer leads.

Link Development
automotive seo
Every website needs inbound links; links from other websites that point to your website. These inbound links help improve your search engine rankings. We can create a plan for creating inbounds links for your site as well and using existing networking opportunities to get your site covered in blogs, e-zines and quality business directories.

Link Building is the very foundation of Automotive SEO. Even if your website has terrific content, impressive graphics, and the latest shopping cart, it won't get any traffic without relevant one way backlinks. Getting these links can be a very arduous, labor intense and difficult task.

Because of this, many link schemes have evolved on the Internet. Webmasters and ISM's that participate in these black hat schemes are breaking the webmaster guidelines established by Google and exposing themselves to the risk of a penalty or delisting of their site. If you don't mind having your website removed from Google and other search engines, then feel free to cut corners.

If you intend to have a successful and long term Automotive SEO system in place, you need to follow and apply the guidelines established by Google or find a professional to do it for you. Time to get started, call Elvis Arias today for a free consultation 732-982-4848

Saturday, December 12, 2009

Automotive SEO Meta Tag Services

automotive meta tags
Are you interested in obtaining Meta tag optimization services to obtain higher ranking for your car dealer website? In order to achieve high search engine ranking it is important to understand there are many factors which contribute to the performance of an Automotive SEO campaign. Meta tag optimization services are one of the first items on the agenda when performing an in-page optimization campaign. The creation of the Meta Title tag, accompanied with the Meta Description and Keyword tag can be a very powerful combination if used together effectively. However, if the services are not performed properly, an automotive website can search engine for incorrect or improper usage. The tags that can send your site to the top of the search engine results pages are also the ones which can get your site banned.

SEO Meta Tags Boost Search Engine Results

Professionally written meta tags can give your dealership web pages a significant boost in search engine results, leading to more internet traffic and more internet lead conversions. Elvis Arias, provides guidance to help you craft powerful Automotive SEO meta tags for your dealership site. If you prefer Elvis can write and insert the SEO meta tags for you personally.

Are Your Meta Tags Overlooked Or Overdone?

SEO meta tags are not the only page element that affects your search results, but they are important and are often overlooked -- or in many cases overdone, which can be equally counterproductive. Elvis Arias will optimize your tags to help drive more traffic to your web site. It's important to remain at the forefront to have a successful Automotive SEO campaign, the reason being search engine algorithms are always changing. Elvis Arias keeps abreast of the latest trends and research so that you can shift focus to other very important areas of your car dealership.

Sign up for our monthly SEO service package and we'll keep your meta tags current, along with an extensive list of additional web maintenance and Automotive Internet Marketing services available.

We craft SEO meta tags as we build or rebuild each page of your web site. Meta tag consulting and writing can also be purchased separately for a very affordable price.

Your car needs regular maintenance and tune-ups to run smoothly and take you where you want to go. Your web site does too! Call Elvis Arias today for a free meta tag service quote or the monthly SEO service package at 732-982-4848.

Tuesday, December 8, 2009

Automotive SEO - Geo Targeting

Griffith Motors has selected the Pasch Consulting Group (PCG) to create two new microsites for enhanced automotive Internet marketing and Automotive SEO. The new strategy will also include brand specific and geo-targeted Press Releases on the Internet.

The new microsites can be found at www.oregonhonda.net and www.oregontoyota.net

PCG has pioneered the use of microsites for automotive Internet marketing and first party lead generation. The two dedicated wordpress microsites for Griffith Motors will be utilized as lead generators. The PCG microsites use content based SEO strategies that deliver powerful search rankings results. The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients. Many PCG wordpress microsites hold the #1 listing on Google for their respective search phrases.

The Pasch Consulting Group recommends a round robin approach for successful automotive marketing. “We don’t advise our dealers to ditch their current media plans,” says Brian Pasch, CEO, “we help them add a healthy dose of Internet marketing into their mix. A comprehensive approach combining several media vehicles can help saturate a dealer’s target audience more effectively.”

Recent reports suggest that consumers, an estimated 85%, are now turning to the Internet to make purchases, small and large. “It would be difficult for businesses to succeed without a clear message on the Internet to their target audience. If their business is not on the Internet, they are passively giving up a number of sales to their competitors,” says Pasch.

We work with all major OEM car dealerships across the USA and we do not compete with our own clients. We work with our clients to create a dominant position on local search results and will not take a competing same OEM dealership location on as a client.

To learn more about Wordpress microsites and Automotive SEO contact Elvis Arias, Automotive Microsite Designer, by sending me an email to setup a web demonstration and conference call to show you how we can help your car dealership by reviewing your current website and by targeting certain segments of your dealership business.

Send you email request to: elvis@claramark.com or call: 732-982-4848