Prepare for the FriendFeed LandRush

friendfeed seo
Organic search results across all industries are welcoming the new kid in town. The latest Google update dubbed "Caffeine" has set the stage for the FriendFeed land rush and SEO professionals need to put the pedal to the metal and reserve their optimized handle.

FriendFeed ranks much higher in the new Google update than Twitter or Facebook. It seems that the Google has seen a burst of activity on FriendFeed and thus pushes up that result. Results don't lie I welcome you to search any competitive keyword phrase and you'll see what I'm talking about. The Automotive SEO FriendFeed account I created 2 months ago is already on Google Page 4. What I find particularly impressive is the fact that I haven't really done much link building wise to merit the placement, besides acting fast :) of course. The potential is definitely there so any Internet Sales Manager out there shouldn't fall asleep at the wheel when it comes to FriendFeed.

Word of advice. Be sure to pick an optimal handle that’s relevant to your dealership and easy to remember. Your handle (also known as your Username) then becomes part of your customized FriendFeed URL such as http://friendfeed.com/automotive-seo. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. Choose wisely! Google+

Internal Linking for Automotive SEO

automotive seo
By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for Google and other search engines to find their way through it. Many car dealer websites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the Google bot resulting in unindexed pages.

While many of these effects add visual appeal to a dealership website, if you are using scripts or some other form of navigation that will hinder the indexing of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages (next topic).

The internal linking structure can:
  1. Insure that your website gets properly spidered and that all pages are found by the search engines
  2. Build the relevancy of a page to a keyword phrase
  3. Increase the PageRank of an internal page
Insuring that every page of your website gets found by the search engine spiders is probably the simplest Automotive SEO tactic you can implement to increase your rankings. Not only will this increase the number of pages that a search engine credits your site with, but it also increases the number of phrases that your website has the potential to rank for.

Bottom line, don't fall asleep at the wheel when it comes to internal linking, you'll be surprised how well your website will rank after a proper internal linking implementation.

If you need help or advice doing this , shoot me an email and let a professional link builder review your dealership website's internal link structure. Google+

Keyword Density for Automotive SEO

automotive seo for dealers
When developing content for dealership microsites its important to keep Keyword Density in mind. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. When developing an Automotive SEO strategy, density is used by Google as a factor in determining whether a website is relevant to a specified keyword or keyword phrase.

An integral part of any Automotive SEO campaign is the keyword research carried out by your Internet Sales Manager. The keywords selected are basically the words your dealership will be competing against for the top spots of Google Page One. Before you optimize anything it is imperative to draw a keyword strategy map.

Lets say for example you represent a Honda dealership in Jackson,MS. After doing your keyword research you determine that the principal keyword phrase you want to optimize is "Honda MS" Why you may ask??? Simple answer. . . According to Google, approximately 12,000 people in the US search for "Honda MS" every month.

Once the Internet Sales Manager has determined the group of keywords to optimize, the content developer needs to input the strategic keywords in the content and meta tags. This needs to be accomplished without sacrificing the natural flow of the text. This includes all page titles, heading tags and hyper links. It is not an easy process, but necessary for an effective Automotive SEO strategy.

When you insert your keywords throughout the content it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in the corresponding page. Search engines compute the percentage of keyword density on a webpage and the more often a search term is included the more the search engine will think that your page is relevant and effectively rank your page higher for the keyword. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms. You need to avoid an over-saturation of keyword use in your content, if Google finds keyword stuffing on your site it will raise red flags.

Automotive SEO professionals shoot for an optimal percentage of keyword density. There is no magic number but I tend to shoot for 5 % of keyword density to be on the safe side, anything over this level is playing with fire. It is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

  1. Count how many words you have on your page.
  2. Count how many times you have used your keyword
  3. Apply this formula
Keyword density = ([key word count]) * 100 / (total word count)

If you focus too much on keyword density you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research.

Feel free to email me with any questions regarding content development or help with your Automotive SEO initiatives. elvis@claramark.com Google+

Dealer Website Copywriting

dealer websitesThe manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of Automotive SEO. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.

Ensuring your content is relevant and keyword rich is an effective method to "impress" the search engines. By impress, I mean that the majority of search engines value optimized content with keyword-laden text. However, if you have too much keyword density, Google and others can consider this spam, and may penalize your site.

Write the main text on your car dealer website using the same keywords contained in your title tag. If you are working on the main page os a site whose focus is "Used Subaru MA" then be sure that those important keywords and its derivatives are repeated at least two or three times in the main body of your text, without sounding repetitive. A well-designed and carefully written page will 'read write' and will not sound like you are repeating yourself.

Search engines will rank your page higher if they see a keyword repeated a few times on a page, and will help them "build a theme" throughout your site. However, don't go 'overboard' on this, because if you increase your keyword density too much, some search engines might think you are trying to cause spam. Generally speaking the keyword density should be around 3 to 7 percent of the entire webpage content anything less is not enough, and anything more is dangerous.

The various search engines, including Google, Yahoo, and Bing Search consider keyword density as part of their search algorithm. Each search engine has a different mathematical equation regarding the density of keywords that is rewarded with higher search ranking placement. There is also a different level of tolerance between the different search engines as to the degree of density permitted before a penalty is imposed.

As an Internet Sales Manager for for a dealership you should incorporate these strategies when developing content for your primary site. A great way to dominate Google Page One for a particular keyword while feeding relevant links to your primary site is by implementing a microsite strategy. The microsites we create have HIGH Page Rank which ensures your primary site is fed a considerable amount of link juice while at the same time ranking high for an important keyword in your PMA. This is by far the most effective Automotive Internet Marketing strategy available.

I suggest your dealership take advantage of the affordable microsite strategy we have to offer. If you would like case studies emailed to you send me a quick note elvis@claramark.com Google+